By Rahul Kapoor, Co-Founder, KlozeAI
In the recent years scanning the landscape of sales tech, I have come to an observation/realization: a new layer of applications is emerging in enterprise sales tech that is poised to drive extraordinary positive changes in sales organizations driven by advances in AI. Let’s call this new layer: AI-Based Sales Effectiveness Insights (AISEI, pronounced “i-see”).
This layer is beyond the AI’fication (applying AI enhancements) of existing tools such as CRM, quota management, proposal generator, etc. This layer is fundamentally about how to “raise the game” of the entire sales organization leveraging data-driven, AI-based insights. This layer of intelligence that sits on top of traditional workflow systems will be the transformative force that will drive key outcomes for sales organizations such as:
- Increased participation ratios: with deeper win insights and attribution around drivers
- Greater sales targeting efficiency: with smarter segmentation and lead prioritization
- Faster sales on-boarding: with most win insights and coaching available in real-time
- Increased sales productivity: with a multitude of bots available for common tasks
