As in Physical distancing and NOT Social distancing from your prospect if you are a B2B sales rep or sales leader. I would even argue that now is the time for you to be more “socially” close with your buyers.
It’s my privilege to be interacting with many sales leaders and reps on a weekly basis to help them drive higher customer engagement in their most important deals.
Nowadays, I am asking them one question,
“ What is your best strategy to drive sales in the current environment? ”
And the answer from the best ones overwhelmingly to switch in “investment” mode by engaging with the buyers with supportive messages. These strategies are the ones that stand out in terms of their “hit rate”
